Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Foray for the Maga Movement
Liz Truss, began the first edition of her video series with a promise to expose "malicious actors" attempting to undermine Western democracies. Truss elaborated she would lay bare how an "global web of progressives operate to weaken democracy and the will of the people."
"Our focus will be on the Trump revolution and understand how this can be achieved in Britain," she said. "Our guests will include the prominent voices of the Make America Great Again campaign."
In advance of the program's debut, there was a strong advocate. "This marks the start of a type of transformation," stated John Solomon. His conservative media outlet Just the News will publish the ex-PM's new audio shows.
Building Connections in the Conservative Media Landscape
British fellow travellers, including a pro-Reform adviser, assisted in her launch the her new show. The production is professional, if somewhat rudimentary. She has gathered 10,000 subscribers in her first week and her debut achieved 67,000 views during that week.
This represents a modest start, but in making common cause with John Solomon, the former PM is being thrust into a established political media sphere producing and amplifying pro-Trump narratives. Its obsessions include accusations of information control by the traditional news outlets and a aim to remove a shadowy government apparatus – which she attributes her downfall to for the swift end of her short and troubled leadership.
"Just the News is not famous beyond the pro-Trump media sphere, but it does have credibility there, largely because of Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with the former president," said an anthropology expert, who has closely studied the Trumpist political wave.
A Contentious Ally
Truss's attempt to bring American conservative media to the United Kingdom has pushed her closer to controversial figures such as John Solomon.
He established his media outlet in the wake of scrutiny when allegations surfaced of promoting inaccurate reports about the President's actions in the Eastern European nation, as well as contentious articles about one-time diplomat to that country.
Solomon's reporting were echoed within the conservative press, with Solomon featuring as a regular guest on Sean Hannity's influential cable news broadcast. Donald Trump promoted the journalist's work.
He wrote the Ukraine claims in a series of columns for the outlet the political newspaper, after having been re-labelled as a columnist following internal criticism regarding his reporting. His claims were central in Trump's pressure for the Ukrainian government to investigate Hunter Biden and his father in 2019. Those demands culminated in articles of impeachment against the president. Senators later found not guilty the president.
Not long after he exited the Hill in late 2019, the news organization announced it was conducting a examination of his columns about the Ukraine issue. It found the journalist had cited unreliable sources and said he "failed to identify crucial information about key Ukrainian sources, including the reality that they had been formally accused or were under investigation."
Becoming Part of the Sphere
His broadcast spots are a example of the conservative ecosystem Truss is entering. Solomon mentioned his support for the program on a broadcast he helps run on the right-wing channel, a conservative television outlet that is the base for the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already hosted the political operative on one of her first podcasts.
In linking up with the journalist and his outlet, Truss has become a minor player in a broader ecosystem of conservative media outlets that routinely cross-promote stories.
His personal programs have repeatedly hosted individuals such as influencer Mike Benz, a political voice whose arguments against USAID was cited by Elon Musk as justification for shutting down the foreign aid agency.
A Global Media Play
Even though the former PM's unnatural presentation and political travails have invited ridicule in Britain, some US observers are taking seriously her bid to reinvent herself as a local version of the Make America Great Again press.
"You have to take people like Truss seriously, despite the fact that you may not want to interpret them word-for-word," said Rob Flaherty, who worked in the Biden administration.
"It was evident how in 2024 the former president used that alternative press to disseminate his views. Certainly that network transmits and affects conversation abroad. It appears fairly obvious to me that the environment in the United Kingdom are similar to what allowed this alternative media ecosystem to prosper in America."
Professor Alan Finlayson, said the online conservative ecosystem was already having an impact in Britain.
"Digital media transcends national boundaries," Finlayson remarked. "There is a certain environment within which ideas travel – on occasion appearing in harsh versions and occasionally in softer tones – but which is connected."
The academic said the expansion of the internet-based right wing in the UK lately meant the "chance to have a growing impact is substantial."
Cross-Atlantic Aspirations
"Liz Truss along with political figure Nigel Farage in the recent past spoke at the CPAC, where I watched as they hit Make America Great Again rhetoric before the {king of Maga|